Mary Anne Clarkson Barkley

Mary Anne Clarkson Barkley's Background

Mary Anne Clarkson Barkley's Experience

Director of Brand Management at Springs Creative Products Group

June 2011 - November 2011

Spearhead the marketing, graphic design and social media departments. Develop a corporate strategy for branding, processes and corporate presentations. Leverage outside suppliers with expertise in POP display development and instore merchandising. Create and name nonprofit arm, Sewing Seeds. Provide mentorship to two college interns and oversee day-to-day deadlines for packaging and web development. Name new packaged products. With as a liason among sales, merchandising, marketing and corporate.

Director of New Business Development at Neff Packaging Solutions

January 2010 - August 2010

I served as Director of New Business Development focusing on contract packaging opportunities with Fortune 100 companies in consumer goods.

Account Executive at International Paper

September 2006 - December 2009

I served as new business development AE for the packaging division of International Paper, Shorewood Packaging. I specialize in healthcare, consumer electronics and consumer goods packaging - particularly folding cartons and blister cards with value-add features. I worked directly with IP on market-driven, special projects. I recommended four patentable concepts to IP in a 3 year period - one pharma, one sustainable CPG product made form paper, and one blistercard " hybrid". Outside of work, I'm an adjunct teacher of branding at local colleges and an active member of IoPP's Sustainability Committee, and Educational Subcommittee.

Director of Brand Management at Slate Marketing, Inc./Slate Packaging

April 2004 - August 2006

Primary function was selling new product launch - folding carton packaging for OMNEX, a J & J/Ethicon product. Secured linguistics company to translate insert in 9 languages for 80 page insert. Brought clients into RFID Test Site and offered software services thorugh SilkRoad Technologies. Developed first website for SLATE.

Southeast Account Manager at HS Crocker

June 2002 - April 2004

Responsible for pharmaceutical packaging sales in the Southeast. Focus on ethical drug packaging market. Client portfolio included Novo Nordisk, Abbott, Ethicon, Eisai, Hospira, and Bayer for folding cartons, labels, Tyvek and foil applications.

Account Manager at North State Packaging, Inc. ( formerly Rexham)

May 2000 - April 2002

My role was to sell into Wal-Mart, JC Penney and SEARS while working closely with NC hosiery mills for textile packaging. Gained 100 percent of Sears' business through an aggressive sales strategy. Gained Wal-Mart for private-label brands while at North State, formerly a Rexham folding carton facility and the first ISO-registered carton plant in the USA. Enjoy complex selling model!

CEO and Creative Director at Clarkson & Associates, Inc.

1981 - 1992

This ad/branding agency was founded by myself with one lead account being Rexham Corporation, a Fortune 300 packaging company. C & A provided capabilities brochures, structural comps for packaging clients, and print advertising for packaging trade publications, videos, as well as convention displays, etc. Other B2B accounts ranged from Homelite/Textron to IBM to GE. We won awards based on creative thinking and a deep understanding of our client base.